The Future of Freight Festival (F3) begins today in Chattanooga, Tennessee, bringing together logistics professionals, technology leaders, and supply chain innovators from around the world. Hosted by FreightWaves, the two-day event (October 21–22, 2025) explores how automation, analytics, and new technologies are shaping the future of freight movement across the United States and beyond.

Read the official event overview here.

What to Expect

The conference features a mix of keynotes, rapid-fire product demos, and discussions focused on technology, capacity trends, and logistics. Topics include:

• Artificial intelligence in logistics – How predictive analytics improve visibility and reduce inefficiencies.
• Automation and robotics – Streamlining warehouse operations and speeding up freight handling.
• Sustainability efforts – Using technology to lower emissions and optimize route planning.
• Market insights – Understanding how freight networks are adapting to shifting economic conditions.

As automation and analytics evolve, transportation consultant Thomas Witt says that events like F3 help companies understand where digital innovation meets real-world logistics. “Technology isn’t replacing the fundamentals of freight—it’s enhancing them,” Witt explains. “Visibility, reliability, and efficiency all depend on how well we adapt these tools to our daily operations.”

Why Attend

For importers, exporters, and carriers, understanding the tools and ideas presented at F3 can offer a competitive advantage. The technologies on display here—AI-powered tracking systems, predictive analytics, and digital freight matching—are already reshaping how goods move across borders.

According to Thomas Witt, companies that invest early in modern platforms and automation will be better positioned to handle disruptions, reduce delays, and improve coordination across supply chains. He adds that keeping up with industry events like F3 helps decision-makers identify which technologies will deliver the greatest long-term value.

As the festival unfolds, all eyes will be on Chattanooga for a glimpse of how innovation continues to redefine the global flow of goods.